{"id":1419,"date":"2026-05-10T22:07:59","date_gmt":"2026-05-10T22:07:59","guid":{"rendered":"https:\/\/bserah.sa\/?page_id=1419"},"modified":"2026-05-12T22:22:51","modified_gmt":"2026-05-12T22:22:51","slug":"liftoff","status":"publish","type":"page","link":"https:\/\/bserah.sa\/ar\/liftoff\/","title":{"rendered":"Career LiftOff"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1419\" class=\"elementor elementor-1419\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3302e85 e-flex e-con-boxed e-con e-parent\" data-id=\"3302e85\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fc785 elementor-widget elementor-widget-html\" data-id=\"e4fc785\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"en\">\r\n<head>\r\n<!-- Google Tag Manager -->\r\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n})(window,document,'script','dataLayer','GTM-NVD7H2Z3');<\/script>\r\n<!-- End Google Tag Manager -->\r\n\r\n<!-- Page language signal for analytics -->\r\n<script>\r\nwindow.dataLayer = window.dataLayer || [];\r\nwindow.dataLayer.push({\r\n  'page_language': document.documentElement.lang || 'en'\r\n});\r\n<\/script>\r\n\r\n<meta charset=\"UTF-8\" \/>\r\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/>\r\n<title>Career LiftOff\u2122 \u2014 Bserah<\/title>\r\n\r\n<!-- SEO -->\r\n<meta name=\"description\" content=\"Career LiftOff\u2122 is a structured career development program built on a leadership assessment trusted by leading organizations. Get a personalized plan grounded in your data \u2014 and the coaching to execute it.\" \/>\r\n<meta name=\"keywords\" content=\"career coaching Saudi Arabia, career development Riyadh, leadership assessment, career plan, Bserah, Career LiftOff\" \/>\r\n<meta name=\"author\" content=\"Bserah\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/bserah.sa\/liftoff\" \/>\r\n\r\n<!-- Open Graph -->\r\n<meta property=\"og:title\" content=\"Career LiftOff\u2122 \u2014 You don't need advice. You need a plan.\" \/>\r\n<meta property=\"og:description\" content=\"A structured program built on the same career assessment trusted by leading organizations. Now built around you.\" \/>\r\n<meta property=\"og:type\" content=\"website\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/bserah.sa\/liftoff\" \/>\r\n<meta property=\"og:site_name\" content=\"Bserah\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n\r\n<!-- Twitter -->\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:title\" content=\"Career LiftOff\u2122 \u2014 You don't need advice. You need a plan.\" \/>\r\n<meta name=\"twitter:description\" content=\"A structured program built on the same career assessment trusted by leading organizations. Now built around you.\" \/>\r\n\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n  :root {\r\n    --brand-dark: #0A1A2F;\r\n    --brand-green-deep: #0F5132;\r\n    --brand-green: #16A34A;\r\n    --brand-green-bright: #22C55E;\r\n    --brand-green-accent: #4ADE80;\r\n    --bg-cream: #F7F5EF;\r\n    --bg-light: #F5F7F6;\r\n    --text-primary: #0A1A2F;\r\n    --text-secondary: #4B5563;\r\n    --text-muted: #6B7280;\r\n    --border-subtle: rgba(10, 26, 47, 0.08);\r\n    --border-medium: rgba(10, 26, 47, 0.14);\r\n  }\r\n  * { box-sizing: border-box; margin: 0; padding: 0; }\r\n  html { scroll-behavior: smooth; }\r\n  body {\r\n    font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;\r\n    color: var(--text-primary);\r\n    background: white;\r\n    line-height: 1.6;\r\n    -webkit-font-smoothing: antialiased;\r\n    text-rendering: optimizeLegibility;\r\n  }\r\n  h1, h2, h3, h4 { font-family: 'Inter', sans-serif; line-height: 1.15; font-weight: 700; letter-spacing: -0.015em; }\r\n\r\n  \/* ======= NAV ======= *\/\r\n  .nav {\r\n    position: sticky; top: 0; z-index: 50;\r\n    background: rgba(255,255,255,0.92);\r\n    backdrop-filter: saturate(180%) blur(12px);\r\n    border-bottom: 1px solid var(--border-subtle);\r\n    padding: 18px 0;\r\n  }\r\n  .nav-inner { max-width: 1280px; margin: 0 auto; padding: 0 32px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }\r\n  .logo {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    color: var(--text-primary);\r\n    text-decoration: none;\r\n    transition: opacity 0.2s;\r\n  }\r\n  .logo:hover { opacity: 0.7; }\r\n  .logo svg { height: 32px; width: auto; display: block; }\r\n  .nav-links { display: flex; gap: 36px; font-size: 15px; color: var(--text-secondary); font-weight: 500; }\r\n  .nav-links a { color: inherit; text-decoration: none; transition: color 0.2s; }\r\n  .nav-links a:hover { color: var(--brand-green); }\r\n  .nav-cta {\r\n    background: var(--brand-green-bright);\r\n    color: white;\r\n    padding: 12px 22px;\r\n    border-radius: 8px;\r\n    font-weight: 600;\r\n    font-size: 13px;\r\n    text-decoration: none;\r\n    display: inline-flex; align-items: center; gap: 8px;\r\n    transition: background 0.2s;\r\n  }\r\n  .nav-cta:hover { background: var(--brand-green); }\r\n\r\n  \/* Language switcher *\/\r\n  .lang-switch {\r\n    color: var(--text-secondary);\r\n    text-decoration: none;\r\n    font-size: 13px;\r\n    font-weight: 600;\r\n    padding: 8px 12px;\r\n    border: 1px solid var(--border-subtle);\r\n    border-radius: 8px;\r\n    transition: all 0.2s;\r\n    letter-spacing: 0.04em;\r\n  }\r\n  .lang-switch:hover { border-color: var(--brand-green); color: var(--brand-green); }\r\n\r\n  .nav-right { display: flex; align-items: center; gap: 12px; }\r\n\r\n  \/* Hamburger button \u2014 hidden on desktop *\/\r\n  .nav-burger {\r\n    display: none;\r\n    background: transparent;\r\n    border: 1px solid var(--border-medium);\r\n    border-radius: 8px;\r\n    width: 40px; height: 40px;\r\n    cursor: pointer;\r\n    padding: 0;\r\n    flex-direction: column;\r\n    align-items: center;\r\n    justify-content: center;\r\n    gap: 4px;\r\n    transition: border-color 0.2s;\r\n  }\r\n  .nav-burger:hover { border-color: var(--brand-green); }\r\n  .nav-burger span {\r\n    width: 18px;\r\n    height: 1.5px;\r\n    background: var(--text-primary);\r\n    border-radius: 2px;\r\n    transition: all 0.25s;\r\n  }\r\n  .nav-burger.open span:nth-child(1) { transform: translateY(5.5px) rotate(45deg); }\r\n  .nav-burger.open span:nth-child(2) { opacity: 0; }\r\n  .nav-burger.open span:nth-child(3) { transform: translateY(-5.5px) rotate(-45deg); }\r\n\r\n  \/* Default state: long CTA text visible, short CTA text hidden *\/\r\n  .nav-cta-text-short { display: none; }\r\n  .nav-cta-text-full { display: inline; }\r\n\r\n  @media (max-width: 880px) {\r\n    .nav-links {\r\n      position: fixed;\r\n      top: 65px;\r\n      left: 0;\r\n      right: 0;\r\n      background: white;\r\n      flex-direction: column;\r\n      gap: 0;\r\n      padding: 8px 16px 24px;\r\n      border-bottom: 1px solid var(--border-subtle);\r\n      box-shadow: 0 16px 24px -16px rgba(0,0,0,0.08);\r\n      transform: translateY(-12px);\r\n      opacity: 0;\r\n      pointer-events: none;\r\n      visibility: hidden;\r\n      transition: opacity 0.22s, transform 0.22s, visibility 0.22s;\r\n      display: flex;\r\n    }\r\n    .nav-links.open {\r\n      opacity: 1;\r\n      transform: translateY(0);\r\n      pointer-events: auto;\r\n      visibility: visible;\r\n    }\r\n    .nav-links a {\r\n      padding: 16px 4px;\r\n      font-size: 17px;\r\n      font-weight: 600;\r\n      border-bottom: 1px solid var(--border-subtle);\r\n    }\r\n    .nav-links a:last-child { border-bottom: none; }\r\n    .nav-burger { display: flex; }\r\n    \/* Hide the nav CTA entirely on mobile \u2014 hero CTA is visible directly below *\/\r\n    .nav-cta { display: none !important; }\r\n    .logo svg { height: 28px; }\r\n    .nav-inner { gap: 8px; padding: 0 16px; }\r\n    .nav { padding: 14px 0; }\r\n  }\r\n\r\n  \/* ======= HERO ======= *\/\r\n  .hero {\r\n    padding: 100px 32px 80px;\r\n    background: white;\r\n    position: relative;\r\n    overflow: hidden;\r\n  }\r\n  .hero-inner { max-width: 1280px; margin: 0 auto; display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 80px; align-items: center; }\r\n  @media (max-width: 980px) { .hero-inner { grid-template-columns: 1fr; gap: 48px; } .hero { padding: 56px 16px 48px; } }\r\n\r\n  .eyebrow {\r\n    display: inline-flex; align-items: center; gap: 10px;\r\n    color: var(--brand-green); font-weight: 600; font-size: 13px;\r\n    letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 28px;\r\n  }\r\n  .eyebrow::before { content: ''; width: 8px; height: 8px; border-radius: 50%; background: var(--brand-green); }\r\n\r\n  \/* Hero product name \u2014 primary brand identifier *\/\r\n  .product-name {\r\n    font-family: 'Inter', sans-serif;\r\n    font-size: clamp(28px, 3.4vw, 40px);\r\n    font-weight: 700;\r\n    color: var(--brand-green);\r\n    letter-spacing: -0.015em;\r\n    margin-bottom: 16px;\r\n    line-height: 1.1;\r\n    display: block;\r\n  }\r\n\r\n  h1 { font-size: clamp(34px, 4.4vw, 56px); margin-bottom: 28px; }\r\n  h1 .accent { color: var(--brand-green); }\r\n\r\n  .hero-sub { font-size: 17px; color: var(--text-secondary); margin-bottom: 40px; max-width: 540px; line-height: 1.55; }\r\n\r\n  .hero-ctas { display: flex; gap: 14px; flex-wrap: wrap; }\r\n  .btn-primary {\r\n    background: var(--brand-green-bright);\r\n    color: white;\r\n    padding: 16px 28px;\r\n    border-radius: 10px;\r\n    font-weight: 600;\r\n    font-size: 15px;\r\n    text-decoration: none;\r\n    display: inline-flex; align-items: center; gap: 10px;\r\n    transition: all 0.2s;\r\n    border: none; cursor: pointer;\r\n  }\r\n  .btn-primary:hover { background: var(--brand-green); transform: translateY(-1px); }\r\n  .btn-secondary {\r\n    background: white;\r\n    color: var(--text-primary);\r\n    border: 1.5px solid var(--border-medium);\r\n    padding: 14.5px 26px;\r\n    border-radius: 10px;\r\n    font-weight: 600;\r\n    font-size: 15px;\r\n    text-decoration: none;\r\n    display: inline-flex; align-items: center; gap: 10px;\r\n    transition: all 0.2s;\r\n  }\r\n  .btn-secondary:hover { border-color: var(--brand-green); color: var(--brand-green); }\r\n\r\n  .hero-visual {\r\n    position: relative;\r\n    aspect-ratio: 4\/5;\r\n    border-radius: 24px;\r\n    overflow: hidden;\r\n    background: linear-gradient(135deg, #0F5132 0%, #0A1A2F 100%);\r\n    box-shadow: 0 24px 60px -20px rgba(15, 81, 50, 0.4);\r\n    display: flex; flex-direction: column;\r\n  }\r\n  .hero-visual-text {\r\n    color: white; padding: 44px 44px 0;\r\n    flex-shrink: 0;\r\n  }\r\n  .hero-visual-label {\r\n    color: var(--brand-green-accent); font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 600; margin-bottom: 14px;\r\n  }\r\n  .hero-visual-quote { font-family: 'Inter', sans-serif; font-size: 26px; line-height: 1.2; font-weight: 600; margin: 0; }\r\n  .hero-visual-quote .accent { color: var(--brand-green-accent); }\r\n  .hero-visual-report {\r\n    flex: 1;\r\n    position: relative;\r\n    overflow: hidden;\r\n    margin: 0 -20px -20px -20px;\r\n  }\r\n  .hero-visual-report svg {\r\n    position: absolute;\r\n    inset: 0;\r\n    width: 100%;\r\n    height: 100%;\r\n  }\r\n\r\n  \/* ======= STATS STRIP ======= *\/\r\n  .stats-strip {\r\n    padding: 0 32px;\r\n    border-top: 1px solid var(--border-subtle);\r\n    border-bottom: 1px solid var(--border-subtle);\r\n    background: white;\r\n  }\r\n  .stats-strip-inner {\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: space-between;\r\n    padding: 36px 0;\r\n    gap: 24px;\r\n  }\r\n  .stat-item {\r\n    flex: 1;\r\n    text-align: center;\r\n  }\r\n  .stat-item-num {\r\n    font-family: 'Inter', sans-serif;\r\n    font-size: 36px;\r\n    font-weight: 700;\r\n    color: var(--brand-green);\r\n    line-height: 1;\r\n    margin-bottom: 8px;\r\n  }\r\n  .stat-item-label {\r\n    font-size: 12px;\r\n    color: var(--text-muted);\r\n    line-height: 1.4;\r\n    letter-spacing: 0.02em;\r\n  }\r\n  .stat-divider {\r\n    width: 1px;\r\n    height: 48px;\r\n    background: var(--border-subtle);\r\n    flex-shrink: 0;\r\n  }\r\n  @media (max-width: 768px) {\r\n    .stats-strip-inner { flex-wrap: wrap; gap: 32px 16px; padding: 32px 0; }\r\n    .stat-item { flex: 1 1 40%; }\r\n    .stat-divider { display: none; }\r\n    .stat-item-num { font-size: 26px; }\r\n  }\r\n\r\n  \/* ======= SECTION COMMON ======= *\/\r\n  section { padding: 88px 32px; }\r\n  @media (max-width: 768px) {\r\n    section { padding: 56px 16px; }\r\n    .nav-inner { padding: 0 16px; }\r\n    .stats-strip { padding: 0 16px; }\r\n    .hero { padding: 56px 16px 48px; }\r\n    .final-cta { padding: 72px 4px; }\r\n    .final-cta-eyebrow,\r\n    .final-cta h2,\r\n    .final-cta-sub,\r\n    .final-cta-reassurance { padding-left: 12px; padding-right: 12px; }\r\n    .calendly-wrap { margin-left: 0; margin-right: 0; }\r\n    footer { padding: 28px 16px; }\r\n\r\n    \/* Hero CTAs \u2014 primary dominates, secondary becomes a text link *\/\r\n    .hero-ctas { flex-direction: column; align-items: stretch; gap: 16px; }\r\n    .hero-ctas .btn-primary {\r\n      width: 100%;\r\n      justify-content: center;\r\n      padding: 18px 24px;\r\n      font-size: 15px;\r\n    }\r\n    .hero-ctas .btn-secondary {\r\n      background: transparent;\r\n      border: none;\r\n      padding: 0;\r\n      align-self: center;\r\n      color: var(--brand-green);\r\n      font-weight: 600;\r\n      font-size: 13px;\r\n      text-decoration: underline;\r\n      text-underline-offset: 4px;\r\n      text-decoration-thickness: 1px;\r\n    }\r\n    .hero-ctas .btn-secondary:hover {\r\n      border-color: transparent;\r\n      color: var(--brand-green-deep);\r\n    }\r\n  }\r\n  .container { max-width: 1280px; margin: 0 auto; }\r\n  .section-eyebrow {\r\n    display: inline-flex; align-items: center; gap: 10px;\r\n    color: var(--brand-green); font-weight: 600; font-size: 13px;\r\n    letter-spacing: 0.1em; text-transform: uppercase; margin-bottom: 20px;\r\n  }\r\n  .section-eyebrow::before { content: ''; width: 8px; height: 8px; border-radius: 50%; background: var(--brand-green); }\r\n  h2 { font-size: clamp(32px, 4vw, 48px); max-width: 820px; margin-bottom: 24px; }\r\n  h2 .accent { color: var(--brand-green); }\r\n  .section-sub { font-size: 17px; color: var(--text-secondary); max-width: 680px; margin-bottom: 56px; line-height: 1.55; }\r\n\r\n  \/* ======= PROMISE BAND ======= *\/\r\n  .promise { background: var(--bg-cream); }\r\n  .promise-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }\r\n  @media (max-width: 880px) { .promise-grid { grid-template-columns: 1fr; } }\r\n  .promise-card {\r\n    background: white;\r\n    padding: 36px 32px;\r\n    border-radius: 16px;\r\n    border: 1px solid var(--border-subtle);\r\n    position: relative;\r\n  }\r\n  .promise-num {\r\n    font-family: 'Inter', sans-serif;\r\n    font-size: 13px; color: var(--brand-green); font-weight: 700;\r\n    letter-spacing: 0.08em; margin-bottom: 20px;\r\n  }\r\n  .promise-title { font-size: 22px; font-weight: 700; margin-bottom: 12px; color: var(--text-primary); font-family: 'Inter', sans-serif; }\r\n  .promise-body { font-size: 15px; color: var(--text-secondary); line-height: 1.6; }\r\n\r\n  \/* ======= CREDIBILITY ======= *\/\r\n  .credibility {\r\n    background: var(--brand-green-deep);\r\n    color: white;\r\n    text-align: center;\r\n  }\r\n  .credibility .container { max-width: 900px; }\r\n  .credibility-eyebrow {\r\n    color: var(--brand-green-accent);\r\n    font-size: 13px; letter-spacing: 0.16em; text-transform: uppercase;\r\n    font-weight: 600; margin-bottom: 20px;\r\n  }\r\n  .credibility-headline {\r\n    font-family: 'Inter', sans-serif;\r\n    font-size: clamp(28px, 3.4vw, 40px);\r\n    font-weight: 600;\r\n    line-height: 1.3;\r\n    margin-bottom: 36px;\r\n  }\r\n  .credibility-headline .accent { color: var(--brand-green-accent); }\r\n  .credibility-meta {\r\n    display: flex; justify-content: center; gap: 56px; flex-wrap: wrap;\r\n    padding-top: 36px; border-top: 1px solid rgba(255,255,255,0.18);\r\n  }\r\n  .credibility-meta-item { text-align: center; }\r\n  .credibility-meta-num {\r\n    font-family: 'Inter', sans-serif; font-size: 32px; font-weight: 700;\r\n    color: var(--brand-green-accent); margin-bottom: 6px;\r\n  }\r\n  .credibility-meta-label { font-size: 13px; color: rgba(255,255,255,0.7); letter-spacing: 0.04em; }\r\n\r\n  \/* ======= PROCESS ======= *\/\r\n  .process-grid {\r\n    display: grid;\r\n    grid-template-columns: repeat(4, 1fr);\r\n    gap: 16px;\r\n    margin-top: 8px;\r\n  }\r\n  @media (max-width: 980px) { .process-grid { grid-template-columns: repeat(2, 1fr); } }\r\n  @media (max-width: 560px) { .process-grid { grid-template-columns: 1fr; } }\r\n  .process-card {\r\n    background: white;\r\n    border: 1.5px solid var(--border-subtle);\r\n    border-top: 3px solid var(--brand-green-bright);\r\n    border-radius: 14px;\r\n    padding: 32px 28px;\r\n    transition: all 0.2s;\r\n  }\r\n  .process-card:hover { border-color: var(--brand-green); transform: translateY(-3px); box-shadow: 0 16px 32px -16px rgba(22, 163, 74, 0.18); }\r\n  .process-num {\r\n    font-family: 'Inter', sans-serif;\r\n    font-size: 13px; color: var(--brand-green); font-weight: 700;\r\n    letter-spacing: 0.08em; margin-bottom: 16px;\r\n  }\r\n  .process-title { font-size: 20px; font-weight: 700; margin-bottom: 10px; font-family: 'Inter', sans-serif; color: var(--text-primary); }\r\n  .process-body { font-size: 13px; color: var(--text-secondary); line-height: 1.6; }\r\n\r\n  \/* ======= PRICING ======= *\/\r\n  .pricing { background: var(--bg-light); }\r\n  .pricing-grid { display: grid; grid-template-columns: 1.2fr 1.8fr; gap: 32px; align-items: stretch; }\r\n  @media (max-width: 980px) { .pricing-grid { grid-template-columns: 1fr; } }\r\n  .pricing-core {\r\n    background: var(--brand-green-deep);\r\n    color: white;\r\n    border-radius: 20px;\r\n    padding: 48px 40px;\r\n    display: flex; flex-direction: column;\r\n    position: relative;\r\n    overflow: hidden;\r\n  }\r\n  .pricing-core::after {\r\n    content: '';\r\n    position: absolute;\r\n    inset: 0;\r\n    background: radial-gradient(circle at top right, rgba(74, 222, 128, 0.18), transparent 50%);\r\n    pointer-events: none;\r\n  }\r\n  .pricing-core-content { position: relative; z-index: 1; flex: 1; display: flex; flex-direction: column; }\r\n  .pricing-tag { color: var(--brand-green-accent); font-size: 13px; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 600; margin-bottom: 16px; }\r\n  .pricing-core .pricing-name { font-family: 'Inter', sans-serif; font-size: 32px; font-weight: 700; margin-bottom: 8px; color: white; }\r\n  .pricing-name { font-family: 'Inter', sans-serif; font-size: 32px; font-weight: 700; margin-bottom: 8px; color: white; }\r\n  .pricing-desc { font-size: 15px; color: rgba(255,255,255,0.7); margin-bottom: 32px; line-height: 1.55; }\r\n  .pricing-price { font-family: 'Inter', sans-serif; font-size: 56px; font-weight: 700; color: white; margin-bottom: 4px; line-height: 1; }\r\n  .pricing-price-unit { font-size: 17px; color: rgba(255,255,255,0.7); margin-bottom: 32px; }\r\n  .pricing-includes { list-style: none; display: flex; flex-direction: column; gap: 14px; margin-bottom: 36px; }\r\n  .pricing-includes li { font-size: 15px; display: flex; align-items: start; gap: 12px; color: rgba(255,255,255,0.9); line-height: 1.5; }\r\n  .pricing-includes li::before {\r\n    content: '\u2713'; color: var(--brand-green-accent); font-weight: 700;\r\n    flex-shrink: 0; margin-top: 1px;\r\n  }\r\n  .pricing-core .btn-primary { background: var(--brand-green-bright); margin-top: auto; }\r\n  .pricing-core .btn-primary:hover { background: var(--brand-green-accent); color: var(--brand-green-deep); }\r\n\r\n  .pricing-addons {\r\n    background: white;\r\n    border-radius: 20px;\r\n    padding: 40px 36px;\r\n    border: 1px solid var(--border-subtle);\r\n    display: flex; flex-direction: column;\r\n  }\r\n  .pricing-addons-eyebrow {\r\n    color: var(--brand-green);\r\n    font-size: 13px; letter-spacing: 0.1em; text-transform: uppercase;\r\n    font-weight: 600; margin-bottom: 12px;\r\n  }\r\n  .pricing-addons-title { font-family: 'Inter', sans-serif; font-size: 26px; font-weight: 700; margin-bottom: 8px; }\r\n  .pricing-addons-sub { font-size: 15px; color: var(--text-secondary); margin-bottom: 32px; line-height: 1.55; }\r\n  .addon-row {\r\n    display: flex; align-items: center; justify-content: space-between;\r\n    padding: 22px 0;\r\n    border-top: 1px solid var(--border-subtle);\r\n  }\r\n  .addon-row:first-of-type { border-top: 1.5px solid var(--border-medium); }\r\n  .addon-row-left { display: flex; flex-direction: column; gap: 4px; }\r\n  .addon-name { font-size: 17px; font-weight: 600; font-family: 'Inter', sans-serif; color: var(--text-primary); }\r\n  .addon-meta { font-size: 13px; color: var(--text-muted); }\r\n  .addon-price { font-family: 'Inter', sans-serif; font-size: 22px; font-weight: 700; color: var(--brand-green-deep); }\r\n  .pricing-note { margin-top: 24px; padding: 16px 20px; background: var(--bg-cream); border-radius: 10px; font-size: 13px; color: var(--text-secondary); line-height: 1.5; }\r\n  .pricing-note strong { color: var(--text-primary); font-weight: 600; }\r\n\r\n  \/* ======= FAQ ======= *\/\r\n  .faq-list { display: flex; flex-direction: column; gap: 12px; }\r\n  details.faq-item {\r\n    background: white;\r\n    border: 1px solid var(--border-subtle);\r\n    border-radius: 12px;\r\n    padding: 0;\r\n    transition: all 0.2s;\r\n  }\r\n  details.faq-item[open] { border-color: var(--brand-green); box-shadow: 0 8px 24px -12px rgba(22, 163, 74, 0.12); }\r\n  details.faq-item summary {\r\n    list-style: none;\r\n    cursor: pointer;\r\n    padding: 22px 28px;\r\n    font-weight: 600;\r\n    font-size: 17px;\r\n    color: var(--text-primary);\r\n    font-family: 'Inter', sans-serif;\r\n    display: flex; align-items: center; justify-content: space-between; gap: 16px;\r\n  }\r\n  details.faq-item summary::-webkit-details-marker { display: none; }\r\n  details.faq-item summary::after {\r\n    content: '+';\r\n    font-size: 22px;\r\n    color: var(--brand-green);\r\n    font-weight: 400;\r\n    transition: transform 0.2s;\r\n    flex-shrink: 0;\r\n  }\r\n  details.faq-item[open] summary::after { content: '\u2212'; }\r\n  .faq-body { padding: 0 28px 24px; font-size: 15px; color: var(--text-secondary); line-height: 1.65; }\r\n\r\n  \/* ======= FINAL CTA ======= *\/\r\n  .final-cta {\r\n    background: var(--brand-dark);\r\n    color: white;\r\n    text-align: center;\r\n    padding: 96px 32px;\r\n  }\r\n  .final-cta .container { max-width: 960px; }\r\n  .final-cta-eyebrow {\r\n    color: var(--brand-green-accent);\r\n    font-size: 13px; letter-spacing: 0.16em; text-transform: uppercase;\r\n    font-weight: 600; margin-bottom: 20px;\r\n  }\r\n  .final-cta h2, .final-cta-sub { max-width: 720px; margin-left: auto; margin-right: auto; }\r\n  .final-cta h2 { color: white; margin-bottom: 20px; }\r\n  .final-cta h2 .accent { color: var(--brand-green-accent); }\r\n  .final-cta-sub { font-size: 17px; color: rgba(255,255,255,0.7); margin-bottom: 40px; }\r\n  .final-cta .btn-primary { font-size: 15px; padding: 18px 32px; }\r\n  .final-cta-reassurance { margin-top: 24px; font-size: 13px; color: rgba(255,255,255,0.5); font-style: italic; }\r\n\r\n  \/* ======= FOOTER ======= *\/\r\n  footer { background: var(--brand-dark); color: rgba(255,255,255,0.5); padding: 32px; border-top: 1px solid rgba(255,255,255,0.08); }\r\n  .footer-inner { max-width: 1280px; margin: 0 auto; display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap; font-size: 13px; }\r\n  .footer-inner a { color: rgba(255,255,255,0.7); text-decoration: none; margin-left: 24px; }\r\n  .footer-inner a:hover { color: var(--brand-green-accent); }\r\n\r\n  \/* ======= CALENDLY ======= *\/\r\n  .calendly-wrap {\r\n    background: white;\r\n    border-radius: 16px;\r\n    overflow: hidden;\r\n    margin: 16px 0 8px;\r\n    box-shadow: 0 24px 64px -24px rgba(0, 0, 0, 0.4);\r\n  }\r\n  .calendly-inline-widget {\r\n    height: 700px;\r\n  }\r\n  @media (max-width: 768px) {\r\n    .calendly-wrap {\r\n      border-radius: 12px;\r\n      margin: 12px 0 4px;\r\n    }\r\n    .calendly-inline-widget {\r\n      height: 560px;\r\n    }\r\n  }\r\n\r\n  \/* ======= UTILITY ======= *\/\r\n  .arrow { display: inline-block; transition: transform 0.2s; }\r\n  .btn-primary:hover .arrow, .btn-secondary:hover .arrow { transform: translateX(3px); }\r\n<\/style>\r\n\r\n<!-- Calendly popup widget assets -->\r\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\r\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\r\n<\/head>\r\n<body>\r\n\r\n<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\"https:\/\/www.googletagmanager.com\/ns.html?id=GTM-NVD7H2Z3\"\r\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->\r\n\r\n<!-- 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href=\"#process\" onclick=\"closeMenu()\">How it works<\/a>\r\n      <a href=\"#pricing\" onclick=\"closeMenu()\">Pricing<\/a>\r\n      <a href=\"#faq\" onclick=\"closeMenu()\">FAQ<\/a>\r\n    <\/div>\r\n    <div class=\"nav-right\">\r\n      <a href=\"\/liftoff-ar\" class=\"lang-switch\">\u0639\u0631\u0628\u064a<\/a>\r\n      <a href=\"javascript:void(0)\" onclick=\"openCalendly('nav')\" data-cta=\"nav-book\" class=\"nav-cta\"><span class=\"nav-cta-text-full\">Get your free consultation<\/span><span class=\"nav-cta-text-short\">Book a call<\/span> <span class=\"arrow\">\u2192<\/span><\/a>\r\n      <button class=\"nav-burger\" id=\"navBurger\" aria-label=\"Open menu\" onclick=\"toggleMenu()\">\r\n        <span><\/span><span><\/span><span><\/span>\r\n      <\/button>\r\n    <\/div>\r\n  <\/div>\r\n<\/nav>\r\n\r\n<!-- ===== HERO ===== -->\r\n<section class=\"hero\">\r\n  <div class=\"hero-inner\">\r\n    <div>\r\n      <span class=\"product-name\">Career LiftOff\u2122<\/span>\r\n      <h1>You don't need advice. <span class=\"accent\">You need a plan.<\/span><\/h1>\r\n      <p class=\"hero-sub\">\r\n        A structured program built on the same career assessment trusted by leading organizations to develop their best people. Now built around you.\r\n      <\/p>\r\n      <div class=\"hero-ctas\">\r\n        <a href=\"javascript:void(0)\" onclick=\"openCalendly('hero')\" data-cta=\"hero-book\" class=\"btn-primary\">Get your free consultation <span class=\"arrow\">\u2192<\/span><\/a>\r\n        <a href=\"#pricing\" class=\"btn-secondary\">See what's included<\/a>\r\n      <\/div>\r\n      <p style=\"margin-top: 16px; font-size: 13px; color: var(--text-muted);\">30-minute conversation with a career coach. No pitch, no commitment.<\/p>\r\n    <\/div>\r\n    <div class=\"hero-visual\">\r\n      <div class=\"hero-visual-text\">\r\n        <div class=\"hero-visual-label\">A Glimpse Inside<\/div>\r\n        <p class=\"hero-visual-quote\">Your assessment report.<br><span class=\"accent\">Built around you.<\/span><\/p>\r\n      <\/div>\r\n      <div class=\"hero-visual-report\">\r\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 800 1000\" width=\"100%\" height=\"100%\" preserveAspectRatio=\"xMidYMid meet\">\r\n  <!-- Subtle background depth glow -->\r\n  <defs>\r\n    <radialGradient id=\"glow\" cx=\"50%\" cy=\"50%\" r=\"50%\">\r\n      <stop offset=\"0%\" stop-color=\"#4ADE80\" stop-opacity=\"0.15\" \/>\r\n      <stop offset=\"100%\" stop-color=\"#4ADE80\" stop-opacity=\"0\" \/>\r\n    <\/radialGradient>\r\n  <\/defs>\r\n  <circle cx=\"400.0\" cy=\"500.0\" r=\"360.0\" fill=\"url(#glow)\" \/>\r\n\r\n  <!-- Page 1 (back) -->\r\n  \r\n<g transform=\"translate(460, 140) rotate(7 160.0 200.0)\">\r\n  <!-- Page shadow -->\r\n  <rect x=\"0\" y=\"0\" width=\"320\" height=\"400\" rx=\"10\" fill=\"black\" opacity=\"0.10\" transform=\"translate(4, 8)\" \/>\r\n  <!-- Page body -->\r\n  <rect x=\"0\" y=\"0\" width=\"320\" height=\"400\" rx=\"10\" fill=\"#FFFFFF\" \/>\r\n\r\n  <!-- Top accent -->\r\n  <rect x=\"0\" y=\"0\" width=\"320\" height=\"4\" rx=\"2\" fill=\"#0F5132\" \/>\r\n\r\n  <!-- Header -->\r\n  <text x=\"24\" y=\"36\" font-family=\"Inter, sans-serif\" font-size=\"8\" font-weight=\"600\" fill=\"#16A34A\" letter-spacing=\"0.14em\">INDIVIDUAL DEVELOPMENT PLAN<\/text>\r\n  <text x=\"24\" y=\"58\" font-family=\"Inter, sans-serif\" font-size=\"14\" font-weight=\"700\" fill=\"#0A1A2F\">Your 6-Month Roadmap<\/text>\r\n\r\n  <!-- Goal block -->\r\n  <rect x=\"24\" y=\"76\" width=\"272\" height=\"72\" rx=\"6\" fill=\"#FAFBF8\" stroke=\"#E5E7EB\" stroke-width=\"1\" \/>\r\n  <text x=\"36\" y=\"98\" font-family=\"Inter, sans-serif\" font-size=\"8\" font-weight=\"600\" fill=\"#6B7280\" letter-spacing=\"0.1em\">PRIMARY GOAL<\/text>\r\n  <text x=\"36\" y=\"116\" font-family=\"Inter, sans-serif\" font-size=\"11\" font-weight=\"700\" fill=\"#0A1A2F\">Move from senior individual<\/text>\r\n  <text x=\"36\" y=\"130\" font-family=\"Inter, sans-serif\" font-size=\"11\" font-weight=\"700\" fill=\"#0A1A2F\">contributor to team lead<\/text>\r\n\r\n  <!-- Timeline label -->\r\n  <text x=\"24\" y=\"172\" font-family=\"Inter, sans-serif\" font-size=\"8\" font-weight=\"600\" fill=\"#6B7280\" letter-spacing=\"0.1em\">MILESTONES<\/text>\r\n\r\n  <!-- Vertical timeline line -->\r\n  <line x1=\"30\" y1=\"190\" x2=\"30\" y2=\"294\" stroke=\"#E5E7EB\" stroke-width=\"1\" stroke-dasharray=\"2,2\" \/>\r\n\r\n  <!-- Timeline rows -->\r\n  \r\n    <g transform=\"translate(24, 180)\">\r\n        <circle cx=\"6\" cy=\"6\" r=\"5\" fill=\"#22C55E\" \/>\r\n        <text x=\"22\" y=\"10\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"700\" fill=\"#0A1A2F\">Month 1<\/text>\r\n        <text x=\"80\" y=\"10\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#6B7280\">Self-awareness baseline<\/text>\r\n    <\/g>\r\n    \r\n    <g transform=\"translate(24, 212)\">\r\n        <circle cx=\"6\" cy=\"6\" r=\"5\" fill=\"#16A34A\" \/>\r\n        <text x=\"22\" y=\"10\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"700\" fill=\"#0A1A2F\">Month 2<\/text>\r\n        <text x=\"80\" y=\"10\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#6B7280\">Build communication skill<\/text>\r\n    <\/g>\r\n    \r\n    <g transform=\"translate(24, 244)\">\r\n        <circle cx=\"6\" cy=\"6\" r=\"5\" fill=\"#16A34A\" \/>\r\n        <text x=\"22\" y=\"10\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"700\" fill=\"#0A1A2F\">Month 3<\/text>\r\n        <text x=\"80\" y=\"10\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#6B7280\">Stretch leadership project<\/text>\r\n    <\/g>\r\n    \r\n    <g transform=\"translate(24, 276)\">\r\n        <circle cx=\"6\" cy=\"6\" r=\"5\" fill=\"#0F5132\" \/>\r\n        <text x=\"22\" y=\"10\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"700\" fill=\"#0A1A2F\">Month 4-6<\/text>\r\n        <text x=\"80\" y=\"10\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#6B7280\">Sustained execution<\/text>\r\n    <\/g>\r\n    \r\n\r\n  <!-- Footer success measure -->\r\n  <line x1=\"24\" y1=\"320\" x2=\"296\" y2=\"320\" stroke=\"#E5E7EB\" stroke-width=\"1\" \/>\r\n  <text x=\"24\" y=\"340\" font-family=\"Inter, sans-serif\" font-size=\"8\" font-weight=\"600\" fill=\"#6B7280\" letter-spacing=\"0.1em\">SUCCESS MEASURE<\/text>\r\n  <text x=\"24\" y=\"358\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#0A1A2F\">Lead a cross-functional project<\/text>\r\n  <text x=\"24\" y=\"372\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#0A1A2F\">by month 6 with measurable outcomes<\/text>\r\n\r\n  <!-- Page number -->\r\n  <text x=\"296\" y=\"384\" font-family=\"Inter, sans-serif\" font-size=\"8\" fill=\"#6B7280\" text-anchor=\"end\" letter-spacing=\"0.08em\">19 \/ 24<\/text>\r\n<\/g>\r\n\r\n\r\n  <!-- Page 2 (middle) -->\r\n  \r\n<g transform=\"translate(80, 220) rotate(-9 190.0 240.0)\">\r\n  <!-- Page shadow -->\r\n  <rect x=\"0\" y=\"0\" width=\"380\" height=\"480\" rx=\"12\" fill=\"black\" opacity=\"0.12\" transform=\"translate(6, 10)\" \/>\r\n  <!-- Page body -->\r\n  <rect x=\"0\" y=\"0\" width=\"380\" height=\"480\" rx=\"12\" fill=\"#FAFBF8\" \/>\r\n\r\n  <!-- Top accent stripe -->\r\n  <rect x=\"0\" y=\"0\" width=\"380\" height=\"4\" rx=\"2\" fill=\"#22C55E\" \/>\r\n\r\n  <!-- Header -->\r\n  <text x=\"24\" y=\"36\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"600\" fill=\"#16A34A\" letter-spacing=\"0.14em\">COMPETENCY DETAIL<\/text>\r\n  <text x=\"24\" y=\"58\" font-family=\"Inter, sans-serif\" font-size=\"16\" font-weight=\"700\" fill=\"#0A1A2F\">Top 6 of 46 Competencies<\/text>\r\n\r\n  <!-- Mini summary block -->\r\n  <rect x=\"24\" y=\"80\" width=\"332\" height=\"78\" rx=\"8\" fill=\"white\" stroke=\"#E5E7EB\" stroke-width=\"1\" \/>\r\n  <text x=\"40\" y=\"106\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"600\" fill=\"#6B7280\" letter-spacing=\"0.1em\">PERCENTILE<\/text>\r\n  <text x=\"40\" y=\"132\" font-family=\"Inter, sans-serif\" font-size=\"28\" font-weight=\"700\" fill=\"#16A34A\">87<tspan font-size=\"14\" fill=\"#6B7280\">th<\/tspan><\/text>\r\n  <text x=\"40\" y=\"148\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#6B7280\">Among assessed professionals<\/text>\r\n\r\n  <line x1=\"190.0\" y1=\"92\" x2=\"190.0\" y2=\"148\" stroke=\"#E5E7EB\" stroke-width=\"1\" \/>\r\n\r\n  <text x=\"206.0\" y=\"106\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"600\" fill=\"#6B7280\" letter-spacing=\"0.1em\">READINESS<\/text>\r\n  <text x=\"206.0\" y=\"132\" font-family=\"Inter, sans-serif\" font-size=\"22\" font-weight=\"700\" fill=\"#0A1A2F\">Lead+1<\/text>\r\n  <text x=\"206.0\" y=\"148\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#6B7280\">For next role tier<\/text>\r\n\r\n  <!-- Bars -->\r\n  <g transform=\"translate(0, 200)\"><text x=\"24\" y=\"-4\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#0A1A2F\">Adaptability<\/text><text x=\"356\" y=\"-4\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"700\" fill=\"#22C55E\" text-anchor=\"end\">88<\/text><rect x=\"24\" y=\"0\" width=\"332\" height=\"8\" rx=\"4\" fill=\"#F3F4F6\" \/><rect x=\"24\" y=\"0\" width=\"292.16\" height=\"8\" rx=\"4\" fill=\"#22C55E\" \/><\/g><g transform=\"translate(0, 238)\"><text x=\"24\" y=\"-4\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#0A1A2F\">Learning Agility<\/text><text x=\"356\" y=\"-4\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"700\" fill=\"#22C55E\" 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x=\"24\" y=\"0\" width=\"332\" height=\"8\" rx=\"4\" fill=\"#F3F4F6\" \/><rect x=\"24\" y=\"0\" width=\"239.04\" height=\"8\" rx=\"4\" fill=\"#16A34A\" \/><\/g><g transform=\"translate(0, 352)\"><text x=\"24\" y=\"-4\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#0A1A2F\">Communication<\/text><text x=\"356\" y=\"-4\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"700\" fill=\"#16A34A\" text-anchor=\"end\">68<\/text><rect x=\"24\" y=\"0\" width=\"332\" height=\"8\" rx=\"4\" fill=\"#F3F4F6\" \/><rect x=\"24\" y=\"0\" width=\"225.76\" height=\"8\" rx=\"4\" fill=\"#16A34A\" \/><\/g><g transform=\"translate(0, 390)\"><text x=\"24\" y=\"-4\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#0A1A2F\">Influence<\/text><text x=\"356\" y=\"-4\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"700\" fill=\"#0F5132\" text-anchor=\"end\">54<\/text><rect x=\"24\" y=\"0\" width=\"332\" height=\"8\" rx=\"4\" fill=\"#F3F4F6\" \/><rect x=\"24\" y=\"0\" width=\"179.28\" height=\"8\" rx=\"4\" fill=\"#0F5132\" \/><\/g>\r\n\r\n  <!-- Page number -->\r\n  <text x=\"356\" y=\"460\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#6B7280\" text-anchor=\"end\" letter-spacing=\"0.08em\">08 \/ 24<\/text>\r\n<\/g>\r\n\r\n\r\n  <!-- Page 3 (front) -->\r\n  \r\n<g transform=\"translate(220, 320) rotate(-3 230.0 290.0)\">\r\n  <!-- Page shadow -->\r\n  <rect x=\"0\" y=\"0\" width=\"460\" height=\"580\" rx=\"14\" fill=\"black\" opacity=\"0.18\" transform=\"translate(8, 12)\" \/>\r\n  <!-- Page body -->\r\n  <rect x=\"0\" y=\"0\" width=\"460\" height=\"580\" rx=\"14\" fill=\"#FFFFFF\" \/>\r\n\r\n  <!-- Header band -->\r\n  <rect x=\"0\" y=\"0\" width=\"460\" height=\"58\" rx=\"14\" fill=\"#0F5132\" \/>\r\n  <rect x=\"0\" y=\"44\" width=\"460\" height=\"14\" fill=\"#0F5132\" \/>\r\n  <text x=\"24\" y=\"24\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#4ADE80\" letter-spacing=\"0.18em\">CAREER LIFTOFF \u2014 ASSESSMENT REPORT<\/text>\r\n  <text x=\"24\" y=\"44\" font-family=\"Inter, sans-serif\" font-size=\"14\" font-weight=\"700\" fill=\"white\">Leadership Competency Profile<\/text>\r\n\r\n  <!-- Identifier strip -->\r\n  <text x=\"24\" y=\"84\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"600\" fill=\"#6B7280\" letter-spacing=\"0.1em\">CANDIDATE<\/text>\r\n  <text x=\"24\" y=\"98\" font-family=\"Inter, sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#0A1A2F\">CL-2024-0312<\/text>\r\n  <text x=\"436\" y=\"84\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"600\" fill=\"#6B7280\" letter-spacing=\"0.1em\" text-anchor=\"end\">OVERALL POTENTIAL<\/text>\r\n  <text x=\"436\" y=\"98\" font-family=\"Inter, sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#16A34A\" text-anchor=\"end\">HIGH (78\/100)<\/text>\r\n\r\n  <line x1=\"24\" y1=\"116\" x2=\"436\" y2=\"116\" stroke=\"#E5E7EB\" stroke-width=\"1\" \/>\r\n\r\n  <!-- Radar chart label -->\r\n  <text x=\"24\" y=\"142\" font-family=\"Inter, sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#0A1A2F\">5 Leadership Clusters<\/text>\r\n  <text x=\"24\" y=\"156\" font-family=\"Inter, sans-serif\" font-size=\"10\" fill=\"#6B7280\">Scored against benchmark across 46 competencies<\/text>\r\n\r\n  <!-- Radar chart -->\r\n  <polygon points=\"230.0,292.5 256.2,311.5 246.2,342.2 213.8,342.2 203.8,311.5\" fill=\"none\" stroke=\"#E5E7EB\" stroke-width=\"0.8\" \/>\r\n<polygon points=\"230.0,265.0 282.3,303.0 262.3,364.5 197.7,364.5 177.7,303.0\" fill=\"none\" stroke=\"#E5E7EB\" stroke-width=\"0.8\" \/>\r\n<polygon points=\"230.0,237.5 308.5,294.5 278.5,386.7 181.5,386.7 151.5,294.5\" fill=\"none\" stroke=\"#E5E7EB\" stroke-width=\"0.8\" \/>\r\n<polygon points=\"230.0,210.0 334.6,286.0 294.7,409.0 165.3,409.0 125.4,286.0\" fill=\"none\" stroke=\"#E5E7EB\" stroke-width=\"0.8\" \/>\r\n<line x1=\"230.0\" 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fill=\"#16A34A\" \/>\r\n<circle cx=\"274.0\" cy=\"380.5\" r=\"2\" fill=\"white\" \/>\r\n<circle cx=\"173.1\" cy=\"398.3\" r=\"4\" fill=\"#16A34A\" \/>\r\n<circle cx=\"173.1\" cy=\"398.3\" r=\"2\" fill=\"white\" \/>\r\n<circle cx=\"150.5\" cy=\"294.2\" r=\"4\" fill=\"#16A34A\" \/>\r\n<circle cx=\"150.5\" cy=\"294.2\" r=\"2\" fill=\"white\" \/>\r\n<text x=\"230.0\" y=\"191.0\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#6B7280\" text-anchor=\"middle\" letter-spacing=\"0.05em\">ANALYTICAL<\/text>\r\n<text x=\"355.5\" y=\"282.2\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#6B7280\" text-anchor=\"start\" letter-spacing=\"0.05em\">INTERPERSONAL<\/text>\r\n<text x=\"307.6\" y=\"429.8\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#6B7280\" text-anchor=\"start\" letter-spacing=\"0.05em\">LEADERSHIP<\/text>\r\n<text x=\"152.4\" y=\"429.8\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#6B7280\" text-anchor=\"end\" letter-spacing=\"0.05em\">SELF-MGMT<\/text>\r\n<text x=\"104.5\" y=\"282.2\" font-family=\"Inter, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#6B7280\" text-anchor=\"end\" letter-spacing=\"0.05em\">MANAGEMENT<\/text>\r\n\r\n  <!-- Footer note -->\r\n  <line x1=\"24\" y1=\"490\" x2=\"436\" y2=\"490\" stroke=\"#E5E7EB\" stroke-width=\"1\" \/>\r\n  <text x=\"24\" y=\"510\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"600\" fill=\"#6B7280\" letter-spacing=\"0.1em\">TOP STRENGTH<\/text>\r\n  <text x=\"24\" y=\"528\" font-family=\"Inter, sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#0A1A2F\">Self-Management<\/text>\r\n  <text x=\"24\" y=\"544\" font-family=\"Inter, sans-serif\" font-size=\"10\" fill=\"#6B7280\">Adaptability \u00b7 Learning Agility \u00b7 Initiative<\/text>\r\n\r\n  <text x=\"436\" y=\"510\" font-family=\"Inter, sans-serif\" font-size=\"9\" font-weight=\"600\" fill=\"#6B7280\" letter-spacing=\"0.1em\" text-anchor=\"end\">GROWTH AREA<\/text>\r\n  <text x=\"436\" y=\"528\" font-family=\"Inter, sans-serif\" font-size=\"13\" font-weight=\"700\" fill=\"#0A1A2F\" text-anchor=\"end\">Leadership<\/text>\r\n  <text x=\"436\" y=\"544\" font-family=\"Inter, sans-serif\" font-size=\"10\" fill=\"#6B7280\" text-anchor=\"end\">Influence \u00b7 Inspiring Others \u00b7 Shared Vision<\/text>\r\n\r\n  <!-- Page number -->\r\n  <text x=\"436\" y=\"560\" font-family=\"Inter, sans-serif\" font-size=\"9\" fill=\"#6B7280\" text-anchor=\"end\" letter-spacing=\"0.08em\">12 \/ 24<\/text>\r\n<\/g>\r\n\r\n<\/svg>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== STATS STRIP ===== -->\r\n<section class=\"stats-strip\">\r\n  <div class=\"container\">\r\n    <div class=\"stats-strip-inner\">\r\n      <div class=\"stat-item\">\r\n        <div class=\"stat-item-num\">4<\/div>\r\n        <div class=\"stat-item-label\">Phases from assessment<br>to action<\/div>\r\n      <\/div>\r\n      <div class=\"stat-divider\"><\/div>\r\n      <div class=\"stat-item\">\r\n        <div class=\"stat-item-num\">1\u20136<\/div>\r\n        <div class=\"stat-item-label\">Months of structured<br>support<\/div>\r\n      <\/div>\r\n      <div class=\"stat-divider\"><\/div>\r\n      <div class=\"stat-item\">\r\n        <div class=\"stat-item-num\">5 \/ 46<\/div>\r\n        <div class=\"stat-item-label\">Leadership clusters \/<br>competencies measured<\/div>\r\n      <\/div>\r\n      <div class=\"stat-divider\"><\/div>\r\n      <div class=\"stat-item\">\r\n        <div class=\"stat-item-num\">1:1<\/div>\r\n        <div class=\"stat-item-label\">Coaching with a<br>certified expert<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== PROMISE ===== -->\r\n<section class=\"promise\" id=\"program\">\r\n  <div class=\"container\">\r\n    <div class=\"section-eyebrow\">What You'll Walk Away With<\/div>\r\n    <h2>Clarity, a plan, and the <span class=\"accent\">support to execute it.<\/span><\/h2>\r\n    <p class=\"section-sub\">Most career programs sell motivation. Career LiftOff\u2122 gives you something concrete \u2014 a written, personalized plan grounded in data about how you actually think, work, and lead.<\/p>\r\n\r\n    <div class=\"promise-grid\">\r\n      <div class=\"promise-card\">\r\n        <div class=\"promise-num\">01 \u2014 CLARITY<\/div>\r\n        <h3 class=\"promise-title\">Know exactly what's next.<\/h3>\r\n        <p class=\"promise-body\">A clear picture of how you think, work, and lead \u2014 and where you can grow from here. No more guessing what your strengths are or where you should focus.<\/p>\r\n      <\/div>\r\n      <div class=\"promise-card\">\r\n        <div class=\"promise-num\">02 \u2014 A PLAN<\/div>\r\n        <h3 class=\"promise-title\">A written roadmap, designed around you.<\/h3>\r\n        <p class=\"promise-body\">A personalized Individual Development Plan with milestones, skill priorities, and success measures. Built on your assessment results, not generic advice.<\/p>\r\n      <\/div>\r\n      <div class=\"promise-card\">\r\n        <div class=\"promise-num\">03 \u2014 MOMENTUM<\/div>\r\n        <h3 class=\"promise-title\">Support to actually execute it.<\/h3>\r\n        <p class=\"promise-body\">Optional monthly coaching and tutoring sessions to keep you moving \u2014 turning the plan into measurable progress.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== CREDIBILITY BAND ===== -->\r\n<section class=\"credibility\">\r\n  <div class=\"container\">\r\n    <div class=\"credibility-eyebrow\">Why Career LiftOff\u2122<\/div>\r\n    <p class=\"credibility-headline\">\r\n      Built on a leadership and career assessment <span class=\"accent\">trusted by leading organizations<\/span> to identify and develop their best people. Now designed to do the same for your career.\r\n    <\/p>\r\n    <div class=\"credibility-meta\">\r\n      <div class=\"credibility-meta-item\">\r\n        <div class=\"credibility-meta-num\">5<\/div>\r\n        <div class=\"credibility-meta-label\">Leadership clusters<br>measured<\/div>\r\n      <\/div>\r\n      <div class=\"credibility-meta-item\">\r\n        <div class=\"credibility-meta-num\">46<\/div>\r\n        <div class=\"credibility-meta-label\">Competencies<br>assessed<\/div>\r\n      <\/div>\r\n      <div class=\"credibility-meta-item\">\r\n        <div class=\"credibility-meta-num\">RIASEC<\/div>\r\n        <div class=\"credibility-meta-label\">Designed around the<br>RIASEC model of careers<\/div>\r\n      <\/div>\r\n      <div class=\"credibility-meta-item\">\r\n        <div class=\"credibility-meta-num\">100%<\/div>\r\n        <div class=\"credibility-meta-label\">Personalized to<br>your data<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== PROCESS ===== -->\r\n<section id=\"process\">\r\n  <div class=\"container\">\r\n    <div class=\"section-eyebrow\">How It Works<\/div>\r\n    <h2>From <span class=\"accent\">assessment<\/span> to <span class=\"accent\">execution<\/span>, in four phases.<\/h2>\r\n    <p class=\"section-sub\">A structured journey designed for clarity at every step. You always know what comes next, and what you'll get from it.<\/p>\r\n\r\n    <div class=\"process-grid\">\r\n      <div class=\"process-card\">\r\n        <div class=\"process-num\">PHASE 01<\/div>\r\n        <h3 class=\"process-title\">You take the assessment.<\/h3>\r\n        <p class=\"process-body\">A multi-dimensional diagnostic of how you think, work, and lead \u2014 covering cognitive ability, personality, work styles, and leadership behaviors.<\/p>\r\n      <\/div>\r\n      <div class=\"process-card\">\r\n        <div class=\"process-num\">PHASE 02<\/div>\r\n        <h3 class=\"process-title\">You meet your coach.<\/h3>\r\n        <p class=\"process-body\">A 1:1 debrief with a certified career coach to interpret your results, validate strengths, and define your direction.<\/p>\r\n      <\/div>\r\n      <div class=\"process-card\">\r\n        <div class=\"process-num\">PHASE 03<\/div>\r\n        <h3 class=\"process-title\">You get your plan.<\/h3>\r\n        <p class=\"process-body\">A personalized Individual Development Plan with milestones, skill priorities, success measures, and curated resources.<\/p>\r\n      <\/div>\r\n      <div class=\"process-card\">\r\n        <div class=\"process-num\">PHASE 04<\/div>\r\n        <h3 class=\"process-title\">You execute.<\/h3>\r\n        <p class=\"process-body\">Add monthly coaching and tutoring sessions to turn your plan into measurable progress \u2014 for as little as one session, or up to six months.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== PRICING ===== -->\r\n<section class=\"pricing\" id=\"pricing\">\r\n  <div class=\"container\">\r\n    <div class=\"section-eyebrow\">Engagement Options<\/div>\r\n    <h2>Start with the plan. <span class=\"accent\">Add execution support when you're ready.<\/span><\/h2>\r\n    <p class=\"section-sub\">Two parts, priced separately. Get the assessment and plan first. Add coaching sessions on your own terms \u2014 or skip them entirely if you'd rather execute alone.<\/p>\r\n\r\n    <div class=\"pricing-grid\">\r\n      <div class=\"pricing-core\">\r\n        <div class=\"pricing-core-content\">\r\n          <div class=\"pricing-tag\">Step 1 \u2014 The Core Program<\/div>\r\n          <h3 class=\"pricing-name\">Career LiftOff\u2122 Core<\/h3>\r\n          <p class=\"pricing-desc\">Everything you need to understand yourself and build your plan.<\/p>\r\n          <div class=\"pricing-price\">SAR 1,999<\/div>\r\n          <div class=\"pricing-price-unit\">One-time payment<\/div>\r\n          <ul class=\"pricing-includes\">\r\n            <li>Multi-dimensional career assessment<\/li>\r\n            <li>1:1 debrief with a certified coach (60 min)<\/li>\r\n            <li>Personalized Individual Development Plan<\/li>\r\n            <li>Curated learning resources for your gaps<\/li>\r\n            <li>Progress and goal-tracking framework<\/li>\r\n          <\/ul>\r\n          <a href=\"javascript:void(0)\" onclick=\"openCalendly('pricing')\" data-cta=\"pricing-book\" class=\"btn-primary\">Get your free consultation <span class=\"arrow\">\u2192<\/span><\/a>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"pricing-addons\">\r\n        <div class=\"pricing-addons-eyebrow\">Step 2 \u2014 Optional<\/div>\r\n        <h3 class=\"pricing-addons-title\">Coaching & Mentoring Sessions<\/h3>\r\n        <p class=\"pricing-addons-sub\">Add structured monthly sessions after you have your plan. Pick the cadence that fits your goals \u2014 there's no obligation to add any.<\/p>\r\n\r\n        <div class=\"addon-row\">\r\n          <div class=\"addon-row-left\">\r\n            <div class=\"addon-name\">1 session<\/div>\r\n            <div class=\"addon-meta\">A one-off coaching session<\/div>\r\n          <\/div>\r\n          <div class=\"addon-price\">SAR 499<\/div>\r\n        <\/div>\r\n        <div class=\"addon-row\">\r\n          <div class=\"addon-row-left\">\r\n            <div class=\"addon-name\">3 sessions<\/div>\r\n            <div class=\"addon-meta\">Three-month focused support<\/div>\r\n          <\/div>\r\n          <div class=\"addon-price\">SAR 1,250<\/div>\r\n        <\/div>\r\n        <div class=\"addon-row\">\r\n          <div class=\"addon-row-left\">\r\n            <div class=\"addon-name\">6 sessions<\/div>\r\n            <div class=\"addon-meta\">Six-month full execution support<\/div>\r\n          <\/div>\r\n          <div class=\"addon-price\">SAR 2,250<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"pricing-note\">\r\n          <strong>Not sure what you need?<\/strong> Most people start with the core program, see their plan, and decide on coaching once they know where the gaps are. Mention it when we talk \u2014 we'll help you figure out the right fit.\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== FAQ ===== -->\r\n<section id=\"faq\">\r\n  <div class=\"container\" style=\"max-width: 920px;\">\r\n    <div class=\"section-eyebrow\">Common Questions<\/div>\r\n    <h2>Everything you might be wondering.<\/h2>\r\n    <p class=\"section-sub\">If you don't see your question here, raise it on the discovery call \u2014 we'd rather answer it properly than guess.<\/p>\r\n\r\n    <div class=\"faq-list\">\r\n      <details class=\"faq-item\">\r\n        <summary>Who is Career LiftOff\u2122 actually for?<\/summary>\r\n        <div class=\"faq-body\">Early- and mid-career professionals who want clarity on their direction and the skills to get there. People in career transitions. High-potential talent who feel they should be moving faster than they are. If you've been \"figuring it out\" for a while and want a structured way forward, this is built for you.<\/div>\r\n      <\/details>\r\n      <details class=\"faq-item\">\r\n        <summary>What's the assessment actually measuring?<\/summary>\r\n        <div class=\"faq-body\">A multi-dimensional psychometric instrument that covers cognitive ability, personality, work styles, leadership behaviors, and leadership potential \u2014 across 5 clusters and 46 specific competencies. It's the same kind of assessment leading organizations use to develop their best people. After you take it, you get a full report.<\/div>\r\n      <\/details>\r\n      <details class=\"faq-item\">\r\n        <summary>How long does the core program take?<\/summary>\r\n        <div class=\"faq-body\">The core (assessment, debrief, and plan) typically takes 1\u20132 weeks from start to delivery. You take the assessment online, meet your coach for the debrief shortly after, and receive your personalized plan within a few days of the session.<\/div>\r\n      <\/details>\r\n      <details class=\"faq-item\">\r\n        <summary>Do I have to commit to coaching sessions?<\/summary>\r\n        <div class=\"faq-body\">No. The core program (assessment + debrief + plan) is a complete deliverable on its own. Some people prefer to execute the plan independently. Coaching is an optional add-on you can choose later \u2014 one session, three, or six \u2014 depending on how much support you want.<\/div>\r\n      <\/details>\r\n      <details class=\"faq-item\">\r\n        <summary>Who are the coaches?<\/summary>\r\n        <div class=\"faq-body\">Certified career coaches with deep experience in talent development, behavioral assessment, and career strategy. We'll introduce you to the coach who'll work with you during your discovery call.<\/div>\r\n      <\/details>\r\n      <details class=\"faq-item\">\r\n        <summary>Is this in English or Arabic?<\/summary>\r\n        <div class=\"faq-body\">Both. The assessment, debrief, plan, and coaching sessions can all be delivered in English or Arabic depending on your preference. Let us know on the discovery call.<\/div>\r\n      <\/details>\r\n      <details class=\"faq-item\">\r\n        <summary>What if I'm not sure this is right for me?<\/summary>\r\n        <div class=\"faq-body\">That's exactly what the call is for. Talk to one of our coaches for 30 minutes \u2014 no pressure to commit. We'll ask about where you are and where you want to go, then tell you honestly whether Career LiftOff\u2122 is the right fit, or whether something else would serve you better.<\/div>\r\n      <\/details>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== FINAL CTA WITH CALENDLY ===== -->\r\n<section class=\"final-cta\" id=\"book\">\r\n  <div class=\"container\">\r\n    <div class=\"final-cta-eyebrow\">Ready When You Are<\/div>\r\n    <h2>Get your <span class=\"accent\">free career consultation.<\/span><\/h2>\r\n    <p class=\"final-cta-sub\">Pick a time that works for you. Spend 30 minutes with one of our certified career coaches \u2014 we'll talk about where you are, where you want to go, and whether Career LiftOff\u2122 is the right way to get there.<\/p>\r\n\r\n    <div class=\"calendly-wrap\">\r\n      <!-- Calendly inline widget -->\r\n      <div class=\"calendly-inline-widget\"\r\n           data-url=\"https:\/\/calendly.com\/bserah-analytics\/30min?hide_event_type_details=1&hide_gdpr_banner=1&background_color=ffffff&text_color=0a1a2f&primary_color=22c55e\"\r\n           style=\"min-width: 280px;\"><\/div>\r\n    <\/div>\r\n\r\n    <p class=\"final-cta-reassurance\">No pitch. No commitment. Just a conversation.<\/p>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- ===== FOOTER ===== -->\r\n<footer>\r\n  <div class=\"footer-inner\">\r\n    <div>\u00a9 Bserah 2026. All rights reserved.<\/div>\r\n    <div>\r\n      <a href=\"https:\/\/bserah.sa\">bserah.sa<\/a>\r\n      <a href=\"mailto:contact@bserah.sa\">contact@bserah.sa<\/a>\r\n      <a href=\"tel:+966578577437\">+966 57 857 7437<\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/footer>\r\n\r\n<!-- ===== MOBILE NAV TOGGLE ===== -->\r\n<script>\r\n  function toggleMenu() {\r\n    document.getElementById('navLinks').classList.toggle('open');\r\n    document.getElementById('navBurger').classList.toggle('open');\r\n  }\r\n  function closeMenu() {\r\n    document.getElementById('navLinks').classList.remove('open');\r\n    document.getElementById('navBurger').classList.remove('open');\r\n  }\r\n<\/script>\r\n\r\n<!-- ===== CALENDLY POPUP HANDLER + GTM TRACKING ===== -->\r\n<script>\r\n  function openCalendly(ctaLocation) {\r\n    \/\/ Push event to dataLayer for GTM tracking\r\n    window.dataLayer = window.dataLayer || [];\r\n    window.dataLayer.push({\r\n      'event': 'cta_click',\r\n      'cta_location': ctaLocation || 'unknown',\r\n      'cta_label': 'Get your free consultation',\r\n      'page_language': document.documentElement.lang || 'en'\r\n    });\r\n\r\n    \/\/ Open Calendly popup\r\n    if (typeof Calendly !== 'undefined') {\r\n      Calendly.initPopupWidget({\r\n        url: 'https:\/\/calendly.com\/bserah-analytics\/30min?hide_event_type_details=1&hide_gdpr_banner=1&primary_color=22c55e'\r\n      });\r\n    } else {\r\n      \/\/ Fallback if Calendly hasn't loaded yet\r\n      window.location.href = '#book';\r\n    }\r\n    return false;\r\n  }\r\n<\/script>\r\n\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Career LiftOff\u2122 \u2014 Bserah Program How it works Pricing FAQ \u0639\u0631\u0628\u064a Get your free consultationBook a call \u2192 Career LiftOff\u2122 You don&#8217;t need advice. You need a plan. A structured program built on the same career assessment trusted by leading organizations to develop their best people. Now built around you. Get your free consultation \u2192 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-1419","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bserah.sa\/ar\/wp-json\/wp\/v2\/pages\/1419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bserah.sa\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bserah.sa\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bserah.sa\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bserah.sa\/ar\/wp-json\/wp\/v2\/comments?post=1419"}],"version-history":[{"count":28,"href":"https:\/\/bserah.sa\/ar\/wp-json\/wp\/v2\/pages\/1419\/revisions"}],"predecessor-version":[{"id":1474,"href":"https:\/\/bserah.sa\/ar\/wp-json\/wp\/v2\/pages\/1419\/revisions\/1474"}],"wp:attachment":[{"href":"https:\/\/bserah.sa\/ar\/wp-json\/wp\/v2\/media?parent=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}